14 years of global experience across different categories including: Spirits (Absolut, Presidente); Automotive (Nissan); FMCG (Twix, Dove Chocolate, Pepsi Co); Skin Care (Nivea); Pharmaceuticals (Roche); Retail (Palacio de Hierro).
Senior North American Brand Strategist 2015 – 2016
Grey New York, USA
European Planning Director 2009 – 2013
TBWA/G1, Paris, France
Senior Brand Strategist 2000 – 2008
Teran/TBWA, Mexico City, Mexico
Associate Brand Strategist 1999 – 1999
Gibert DDB, Mexico City, Mexico
Bilingual Editor 1997 – 1999
Houghton Mifflin, Boston, MA, USA
STRATEGIC EFFICIENCY AWARDS
Pan European Silver, Nissan Juke 2011
Mexico Silver, Nivea 2007
Mexico Silver, Twix 2006
Mexico Bronze, Henkel Bref 2005
Mexico Silver, Xenical 2004
BRAND BUILDING WORKSHOPS
Pfizer Robitussin Brand Fundamentals
Led workshop defining brand purpose, personality, beliefs and key assets.
Pfizer Emergen-C Brand Fundamentals and Brand Book
Led workshops and delivered on brand purpose, personality, design target and key innovation pillars.
Supported creatives in bringing to life fundamentals as guide for all integrated communication and innovation pipeline.
Nissan Partnership Briefings
Collaborated with Elle magazine, Design Boom and Ministry of Sound to develop a partnership strategy for experiential activations with different Nissan models.
Nissan Creative Tissue Sessions
Cross agency brainstorms on singular briefings in search of big ideas, experiential and tactical ideas.
Nissan Creative Brief Training
Co-created a workshop to improve the communication briefing process between Nissan and creative agencies.
Nissan Commercial Vehicles
Developed a cross functional workshop to find the B2B business, segmentation study, product research analysis.
Nissan Juke
Brand blueprint development, summary of product research clinic, competitive analysis to find market opportunities and strategic guidelines.
Nissan Brand Training
Trained cross-functional communication departments to consistently and coherently develop brand and model positioning within their area of specialty.
Galaxy/Dove, Global Strategy SWAT
Compiled global female pop-culture trends, advertising and analysis. Participated in global strategy and brief.
Palacio de Hierro, Department Store, Strategy Day
Compiled 3 Retail case studies Burberry, Harrod’s & Target.
Palacio de Hierro, Retail/Department Store, Brand Day
Compiled global trends and advertising. Participated in final write-up of Brand Blue Print.
Nivea Body Lotion, Disruption Strategy
Compiled marketing analysis, distribution, pricing and packaging.
Devlyn Optical Shops, Optical Retailer in Latin America
Conducted internal interviews and brainstorming exercise to create a brand vision and strategic direction.
Bticino, Italian Illumination Brand
Wrote and presented consumer and design trends. Assisted in writing of final workshop results.
Emperador, Gamesa, Biscuit Communication Platform
Evaluated and analyzed communication conventions. Participated in writing up results.
Latin American Disruption Day
Assisted in regional training of TBWA “Disruption” methodology. Researched ISP consumers and corporation.
PRODUCT LAUNCHES
Nissan Juke
Cross agency pre-launch and launch strategy for a new premium mini-SUV model in Western and Eastern Europe.
Dove, Chocolate
Defined consumer segment and launch strategy.
Twix, Candy Bar (Re-launch)
Compiled category, consumer and communication analysis and designed strategy with Account team.
Nivea, Clarifying, Body Lotion
Compiled global category, consumer and communication analysis and designed strategy with Account team.
Henkel, Bref, Cleansing Product
Researched consumer segments and designed strategy with Account and Creative team.
Reporte, Radio Station
Analyzed mass consumer needs for a more democratic society and designed radio station launch with Account and Creative team.
Grupo Imagen, Radio Station
Analyzed the political spirit of Mexico to designthe strategy with Account and Creative team.
Palacio de Hierro Youth
Observed, summarized and presented fashion trends. Conducted interviews amongst teens. Assisted in presentation of brand anatomy for the store.
Vuala, Cream Filled Croissant Launch
Analyzed and wrote summary of leading sweetbread and cookie brands. Evaluated and analyzed communication conventions.
Dannon and Gamesa Sweet Cakes
Participated in product development concepts. Developed consumer research.
BRAND REVIEWS
Jumex, Leading Mexican Juice Brand
Participated in developing 2003 Marketing Plan for leading 8 sub-brands.
Gamesa, leading Mexican Snack Brand
Presented portfolio management theory.
Brandy Presidente, Leading Spirit Brand in Mexico
Conducted qualitative consumer research in 4 Mexican states. Visited on site premises and conducted interviews with bartenders. Summarized and presented results.
Home Mart, Mexican Home Improvement Retailer
Conducted qualitative consumer research in 4 Mexican states. Assisted in conducting research with store managers. Wrote and presented home improvement US industry trends.
ELIZABETH CAMACHO BRAND STRATEGIST 